Retail

Agentic Commerce Enablement

for a Specialty Retailer

Key Results

11%
Of Orders
Placed by AI Agents
+18%
AOV
On Agent-Assisted Orders
<1s
Catalog
Agent Query Response

The Challenge

A specialty retailer watched AI shopping agents fail against its storefront: product data was built for human eyes, checkout assumed a browser session, and every agent-driven order fell back to email and manual entry.

Pain Points

  • Product catalog unreadable to AI shopping agents
  • Checkout flows assumed a human browser session
  • Agent-driven orders fell back to email and manual rekeying
  • No guardrails for payments or order limits on automated buyers

The Solution

We made the storefront a first-class surface for AI agents:

1
Agent-ready catalog

Structured product, pricing, and availability data served through an MCP storefront

2
Agentic checkout

Authenticated agent ordering with payment mandates, limits, and full audit trails

3
Conversational ordering

A reorder and recommendation agent for B2B customers on top of the same surface

Timeline: 9 weeks from kickoff to production

The Results

Before

  • Agent traffic bounced or failed
  • Manual rekeying of emailed orders
  • No visibility into agent buyers
  • Single human-only sales channel

After

  • 11% of orders placed by agents
  • Zero-touch agent checkout
  • Every agent order authenticated and logged
  • A 24/7 machine-readable sales channel

"Agents were already trying to buy from us — we just could not serve them. Now they are our fastest-growing channel."

VP Digital Commerce

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